(images via ffw)
claudia simões' spring 2011 collection reminds me of younger incarnation of the marni girl, during those years it was still appropriate for her to wear short-shorts and sheer midriff-baring items that, no matter what the sex & the city girls and madonna try to convince us, really need to be hung up by the time we reach our thirtieth birthdays (sorry, but it's true). however, before cursing me & considering sending the designer rabies by mail, there are still a lot of options for any age level, whatever the general feel of the show. my general rule of thumb is that no one wants to see your butt cleavage if you've had children & remembering that, we can move on....
the designer began in 1977, by selling clothes from her own house, opening a factory called owl a year later, and her first store, hyper hyper (i get a vivienne westwood-sense here) in the early eighties. in 1990, she changed the name to the present eponymous one, and has several stores selling her work. she describes her customer with those same dull adjectives "style, cool" that basically everyone does & conveys none of the spunk seen in her work...apparently getting crafty with one's descriptions of shoppers is a dicey proposition.
the spring collection has a bit of a global thrift-store feeling, with a sort of ethnic/bohemian feeling pervading without anything too strongly tying it to a particular movement. rather, it has a relaxing looseness, as though the models in the show accumulated their outfits through flea markets, items brought back from trips to foreign lands, and the occasional luxury label piece they received as a gift; in other words, what we're all of us hoping to see in those promising-sounding "street style" photo essays & never do.
and as with real street style, there were looks that were outstanding, others that didn't work for some indeterminate reason, and a few that were just "oh, honey, no!" overall, though, it was largely the former, with her sublime ability to make a cohesive collection from what frequently did appear scrounged pieces. that, though, was their charm, and for those among us who shy away from appearing too "done", or prefer the idea of mixing in designer items with our own eclectic wardrobes without ever having to fear the ominous, "what if i spend £1500 & have nothing to wear it with?"
in the end, the hats remained a bit gimmicky, the shoes had a 'girl wearing her father's slippers' dwarfing effect, and the sheers were just too intimidating for the likes of me. however, the collared shirts & the long knit cover-ups were winners, as were a number of the little jackets. it's unfortunate that most of the stores are in rio, but we might still triumph in the end by realizing how much of this we can recreate from our own thriftshop racks.
see the full video here, featuring additional phenomenal looks & close-ups